About me
Wych is a Brand and Graphic Designer with a practice spanning visual identity, digital experiences, packaging, campaigns, and art direction. Interested in moving between industries and creative disciplines, he approaches each project as an opportunity to understand a different world, its context, and the people it speaks to. His work combines research, visual exploration, and close attention to detail, with an interest in building identities that can extend naturally across different formats and touch points. Drawing inspiration from film, objects, and the cultural context surrounding a brand, he weaves together different references and perspectives to shape clear, considered visual directions.