Karma Driven
Client
Karma Driven
(by Varsity VC)
(by Varsity VC)
INDUSTRY
Talent & Tech Recruiting
SERVICES
Strategy - Branding - Web Development - Animation - Newsletter
Overview
Karma Driven is a talent discovery platform built by Varsity VC. What started as an internal tool to help portfolio companies hire has grown into a trusted weekly newsletter reaching thousands of tech professionals exploring their next move. We transformed Karma Driven from a simple newsletter into a fully-fledged talent platform by delivering end-to-end branding, positioning, website UX/UI, and newsletter design. By crafting an identity that feels approachable, trustworthy, and distinctly non-corporate, we created an experience that resonates with curious professionals who want to stay ahead of the market—without signaling they're actively looking. The result is a platform that empowers talent to discover hidden opportunities before they go public, while helping startups, scale-ups, and VC-backed companies reach a highly engaged pipeline of top-tier candidates.
Brand
Our work with Karma Driven began by challenging the status quo of recruitment branding: sterile job boards, cold corporate tones, and transactional experiences. We wanted to build something that felt like a friend sharing insider tips—not another impersonal talent marketplace. The name "Karma Driven" itself embodies the philosophy: genuine connections and paying it forward create the best opportunities.
To bring this ethos to life, we developed a vibrant, playful brand identity featuring custom illustrations and a signature peace-sign hand motif that became the visual heartbeat of the brand. The warm colour palette and approachable typography break from typical VC corporate look, signalling to tech talent that this is a space built for them—not recruiters. Every design choice reinforces the core promise: browse privately, discover opportunities before the crowd, and make your next move on your terms.
To bring this ethos to life, we developed a vibrant, playful brand identity featuring custom illustrations and a signature peace-sign hand motif that became the visual heartbeat of the brand. The warm colour palette and approachable typography break from typical VC corporate look, signalling to tech talent that this is a space built for them—not recruiters. Every design choice reinforces the core promise: browse privately, discover opportunities before the crowd, and make your next move on your terms.
Best Tech Opportunities
Karma Driven Only.
Best Tech Opportunities
Access Startup,
Scale-up,
and VC Opportunities
Employers
250+
Top Tech Companies Featured
Weekly Drop
Every Friday
2pm GMT
website
Our visual identity system for Alfa Next is built from the ground up around flexible content blocks that reference the synergy between tradition and innovation. The brand had to comfortably live in the finance realm yet rise above the sea of navy blues and corporate greys. To achieve this, we chose a refined and modern palette that still suggests trust and stability. Building on this momentum, our photography celebrates ambitious entrepreneurs and forward‐thinking ventures, reflecting Alfa Next’s commitment to unlocking new horizons. Meanwhile, our typeface is carefully balanced—crisp and contemporary, but equally precise and credible—to echo the vision of the firm and its ability to scale with confidence in a rapidly evolving private equity landscape.
Top
Picks
Picks
We scan hundreds of roles to surface the most exciting, high-growth tech companies across Europe.
Insider
Intel
Intel
Go beyond job titles – get context, hidden opportunities, and VC-level insight before roles go public.
Zero
Noise
Noise
No noise, no scroll fatigue. Every Friday, ten standout roles worth your attention.
Make this space yours
Drag, drop, and reshuffle the pieces
around. No rules here.
around. No rules here.
We completely reimagined the user journey to cater to two different career stages. We designed Karma Driven’s journey as a playground for the curious—talent who are passively exploring their next best opportunity.
Conversely, Talent Letter was built for those ready to take the leap immediately. The design challenge was balance: ensuring both platforms retained their unique identities while echoing each other perfectly through shared visual cues and interaction patterns.
Conversely, Talent Letter was built for those ready to take the leap immediately. The design challenge was balance: ensuring both platforms retained their unique identities while echoing each other perfectly through shared visual cues and interaction patterns.
