Sushi World
Sushi World is a belgian chain that needed to solve several complex issues with their current website, establish a cohesive brand that appeals more to their targeted audience and we did just that.
From struggling
to striving
e-commerce
growth.
Sushi World is a belgian chain that needed to solve several complex issues with their current website, establish a cohesive brand that appeals more to their targeted audience and we did just that.
Branding
Sushi World launched their first restaurant in 2007. Rapidly, their unique sushi recipe becomes addictive and the founders open several shop across the country. They contacted us last year as they were facing several issues with their website and the perception of their brand which had a really negative impact on their scaling business making it slow and full of troubles.
Pink is the new black
A website was
not enough.
E-commerce
The new website had to reflect the brand, which was a combination of minimal design with a modern urban touch invoking sushi for young female adults as their primary target. The frist big issue we had to tackle was to turn the sushi chain into a e-commerce by allowing online payments. Before, the website relied only on payment after the food was delivered. This allowed them to have a new source of income
No Uber?
no probelm
Delivery
Another of their pain points was delivery. Apart from losing money through Uber's delivery system, their internal delivery system was a mess. The need for a clean and comprehensive delivery scheduling system was needed. As a chain, times would differ, distance had to be calculated, and all this was calculated before any order was placed. The only thing left to do was place the order and decide on pick up or not to pick up, "that is the question."
Sushi craze
hits the screen
Social Media
The social media were primarely used to feature all the new funcitonalisties of the website to incite people to make paymenet online and be appealed by the new imagery and the easy menu navigation.
Impact in
numbers
increase
since launch
chain owner
satisfaction
website
