Sushi World is a belgian chain that needed to solve several complex issues with their current website, establish a cohesive brand that appeals more to their targeted audience and we did just that.
Sushi World is a belgian chain that needed to solve several complex issues with their current website, establish a cohesive brand that appeals more to their targeted audience and we did just that.
Sushi World launched their first restaurant in 2007. Rapidly, their unique sushi recipe becomes addictive and the founders open several shop across the country. They contacted us last year as they were facing several issues with their website and the perception of their brand which had a really negative impact on their scaling business making it slow and full of troubles.
The new website mirrors the brand, blending minimalistic design with a modern urban flair that resonates with young adult women—the primary audience. Converting the sushi chain into an e-commerce platform was our initial challenge, introducing online payments to replace the previous post-delivery payment model. This transition created a new revenue stream.
Delivery posed yet another hurdle. Beyond losses with Uber's system, their internal delivery logistics were in disarray. That's precisely what we resolved. We introduced a seamless, comprehensive delivery scheduling system that was crucial. Managing a chain, juggling diverse timing and meticulous distance calculations, all streamlined ahead of orders. The ultimate decision lay in placing an order and the contemplative choice of pick-up or delivery, echoing the age-old query, "To pick up or not to pick up?"
Social media played a central role in showcasing the website's enhanced functionalities, urging users to embrace online payments and be enticed by the fresh imagery and user-friendly menu navigation.
