A/O is Europe’s Built World biggest and best-known VC. For the past two years they have set the pace by providing extensive research into their reports, providing insight in order to decarbonise the built world, setting the bar in being a leader for coming reports in the industry.
We have been supporting A/O PropTech since the inception of the company and have supported them across all areas, from brand design and positioning, social media, film production and launching their digital platform. It was time to establish their flagship report as they are on a mission to bring awareness to decarbonising the built world.
Throughout the report, we have made sure the messaging embraces the climate element as AO also invest in ClimateTech and educates their audience on the Built World and its challenges. We used different shades of green to convey the different verticals tackled in each report, so that they stay on brand but also get their unique identity.
We created mainly an organic strategy for our client, based on animated video, data infographics, newsletter and reaching out to all the startups mentioned in the report. The goal was to attract the attention to the right audience with motion design and storytelling short videos. The three reports became quickly a huge success in the industry.
A peak into the third report on AI in the built world and the one below of the second report on the future of building. The report quickly became a cornerstone in the industry.