All Projects
A/O Proptech
Investing in a
better built world
Re-Brand - UX / UI Design - Website Development - Digital Marketing - Video Production - Advertising
A/ O PropTech, Europe’s largest Proptech Venture Capital firm investing in technology companies transforming the real estate industry, launched in 2019 with a vision to help decarbonise Real Estate and fasten its digitisation. Teaming up with Partnom Creative, the look and feel of the company had to embody their vision and be more aligned with their target audience. By working closely with the team, Partnom created a new visual identity for A/O PropTech that puts their vision in focus, with a minimal look while keeping the VC feel and a touch of green to embody both the tech and climate elements.
A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.
Bespoke
Being able to speak to their audience required targeted imagery that would speak on a subconscious level. With our in house design team, a perfect combination of branded colours, fonts, pictures and videos where produced to leave A/O Proptech ready for years to come.
Web
Development
By mapping A/O Proptech's customer journey, we made sure that what was important could easily be identified, and allow ease of movement within the site, which is paramount to Google's SEO.
We made sure to not only make the website visually pleasing, but functional, making sure that all aspects of technical SEO where properly set in place, to help the marketing team boost SEO performance.
With
Purpose
We don't just design, we design with purpose. knowing that A/O PropTech needed to appeal not only tech entrepreneurs with revolutionising ideas as a potential investor, but also to potential LP's wishing to back A/O, with future funding.
This was paramount and taking all that into account, a modern sleek, yet corporate look was created. As brand specialist we know that a good website is not just its interactiveness, or the imagery, but creating a strong brand identity that has the right imagery, colours, font & feel that speaks in the visual language of its viewers.
Slide to view before and after
